Add CFO Firepower to your Campaigns and services
when Success Becomes your Problem
you nailed the compaign
Then finance steps in
Your opportunity
The real killer of Campaigns
profit pressure
- Increased customer acquisition costs
- Unexpected operational expenses
- Scaling in efficient
Service Collapse
- Support team overwhelmed
- Quality standards overwhelmed
- Customer satisfication plummets
Cash flow Crisise
- Increased Inventory demands
- Delayed customers payments
- Upfront costs before revenue
the critical insight
When your compaign succeeds, it creates a chain reaction throughout your client’s business. The CFO isn’t questioning your marketing skills - they’re worried about whether the business can handle the success you’ve created. This is where most agencies lose their seats at the table.
Introducing: The Agency Financial OS
You don’t just need a great campaign. You need the CFO to say “yes.” The
Agency Financial OS is your agency’s ultimate credibility builder.
Identify Risks
Strengthen Operations
Become Indispensable
Win trust at the highest level
Become the strategic partner that both CMOs and CFOs trust
Protect Your Value
Stop being seen as "too expensive" by demonstrating true ROI
Spot Hidden Risks
Identify profit, operational and cash flow dangers before they impact your client
Translate to Finance
Secure Trust
What we show you
Hidden Profit risks
Uncover the profit risks that most creative team don't touch.
Operational weak spots
Identity weak spots in operations that could break under pressure
Cash flow dangers
Spot the cash flow dangers that CFO's worry about
Board-level perspective
See how your campaign looks when the board reviews it.
Your Early Warning Radar
Spot Problems Early
Identify shrinking profits, refund spikes, and cash flow issues before they emerge.
Fix Weak Points
Strengthen operations before they snap under pressure.
Scale Safely
Turn campaigns into sustainable business wins.
Build Trust
Become the partner who protects the business.
Your Agency Toolkit
Simple Playbook
How to explain campaign results in a way Finance cares about. KPI’s that go beyond just CAC & ROAS.
Clear Talking Points
Shift conversations from "tasks" to "profit drivers" and stop scope creep.
Value Connections
Link your work directly to growth, margins and cash strength. Justify your increased fees.
Why Agencies Trust Jay Maniar
20+ Years Experience
Working across blue-chip corporates and fast-moving startups.
Witnessed the Patterns
Agencies taking the hit even when campaigns succeeded.
Identified the Gap
The missing link between the campaigns performance and the business resilience.
Created the Solution
Tools and language to help agencies business to become irreplaceable growth partners.
My mission is simple: To give agencies the tools and languages they didn’t know they needed to win respect, protect their margins and become the irreplaceable growth partners.
Trusted by
Proven Across 75+ Growth Journeys
Identified at least one new revenue opportunity
Most found immediate ways to recover profit, raise prices, or stop undercharging.
Avg. Revenue Opportunity Found
Per agency after running CFO Sign-Off across key services and client accounts scope creep, margin loss, underprices work, and lost renewals.
Business Mentored
Trusted by growth-stage businesses across finance, creative, and agency sectors to deliver lasting commercial impact.
Testimonials
We were fixated on surface-level KPIs like click-through rates. Jay helped us uncover deeper financial metrics that truly mattered. Our campaigns are now more aligned with our clients' business goals.
Elena P
Marketing Agency
Jay's insights transformed our client proposals. One client remarked, 'This is the most comprehensive proposal we've soon.' It led to immediate approval and a stronger client relationship.
Aisha K
Branding Agency
After implementing Jay's strategies, we confidently increased our fees by 25%. Clients recognized the added value, and we didn't face any pushback.
Luca R
Creative Agency
Jay simplified the chaos of launching. In 3 weeks, I had a structure, a strategy, and the confidence to move forward. Game- changing mentorship.
Tilda R
UK
Jay blends CFO-level thinking with startup know-how. He helped me define my niche and turn ideas into action - practical, strategic, and real.
Casey O
USA
Jay's advice helped me run lean, avoid waste, and launch strong. He's both financially sharp and genuinely supportive, exactly what I needed starting up.
Grant D
UK
Who This Is For
The Undervalued
Agencies tired of winning campaigns but losing fees and getting blamed when clients struggle.
The Ambitious
Teams growing from £1M- £5M who need to prove real business value beyond marketing metrix.
The Visionaries
Agencies ready to become their client’s most trusted strategic partner at every level.
Let’s make Finance say YES
No slides. No waffle. Just sharp, commercial insights to make your next compaign Finance-proof.